Pink and white NHL jerseys
I’m a little late on this one, but the NHL has expanded its clothing line for its women fans including pink and white jerseys for each of the 30 NHL teams. Jerseys will also be available in a pale blue.
Pieces will range from T-shirts with rhinestones and metallic foils, to stretch-fleece hoodies, to heavier-weight jackets with faux fur-trimmed hoods, at prices from $20 to more than $200.
The collection also marks another first: pink and white hockey jerseys for the Boston Bruins and the 29 other NHL teams.
â€œOne of our focuses of this launch was really to try to see what pink could do for hockey,â€ said Jenny Lyons Cohane, who heads up Reebokâ€™s womenâ€™s business for its professional league affiliations.
Women also will get broader options in terms of fabrics and colors, including other pastels.
â€œThey allow the female fans to celebrate in their own way, without looking like their 13-year-old son,â€ said Brian Jennings, the NHLâ€™s senior vice president of consumer marketing. â€œItâ€™s very appropriate and long overdue.â€
I’m sorry, you’d have to pay me to wear a pink and white Red Wings jersey to a game. I shudder at the thought of seeing that at the Joe next year. That is, if anyone buys them.
I could be wrong, but I don’t see pink and white NFL jerseys being sold. It’s just weird. I searched Google to see if there are any pink and white NFL jerseys. Boy was I wrong. Here is an example of a pink and white Reebok (same brand as the NHL ones will be) NFL jersey:
Part of the description for the same jersey style, but found on the JCPenney website is as follows: “Women’s pink NFL player jersey packs a tough feminine punch so she won’t be stuck on the sidelines.” The words tough and punch just seem wrong here.
The only way I could see these really selling is if a portion of the proceeds went to Breast Cancer research or something. Otherwise, I don’t really see these doing well. But I could be totally wrong with this one…
Copyranter has a photo of what seems to be the Maple Leafs pink and white jersey (or prototype jersey). Can you say puckbunnies?
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