Wings to lower ticket prices?

I was going through old newspaper articles as I update BTJ: No. 19 and I came across this snippet from a Chris Chelios interview on December 17th.

There are still empty seats, do you guys notice this?

I wish I had the answer. I guess that’s why they hired that new marketing guy. In the past they had [Steve] Yzerman, [Brendan] Shanahan, [Brett] Hull and guys to fill the Stadium. I don’t think we’ve lost fans; we’ve just lost them in the building. I don’t know if it’s the economy, I think that’s part of it. I know they are going to lower ticket sales in January and try and make it affordable for families. I think that is going across the board for the team. And you notice. I mean we like playing at home but you can certainly tell the noise level and intensity level and we hope to get more people back in there.

I have no idea if that statement in bold is true or not, but I think that would do wonders for ticket sales if it’s true. According to ESPN, the Wings are averaging around 18,300 fans so we’re under 2,000 fans short of a sellout. If they dropped the ticket prices for those $44/$54 seats, I think we’d get consistent sell-outs because I believe the fans are there, it’s just the money that’s not.

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