NHL sees strong boost in SCF item sales
Thanks to the popularity of the Detroit Red Wings, the NHL has seen a large surge in Stanley Cup championship merchandise this season.
The snippet below is from a press release that can be found at the NHL Media website, but since most people (including myself) don’t have access to it, I’m going to send you to George @ Snapshots if you want to see the rest.
The increase represents a 128 percent boost from the last time the Red Wings won the Stanley Cup in 2002, and is a Stanley Cup Champion merchandise sales record at Shop.NHL.com.
“Strong sales indicate robust North American demand for the NHL and one of its most storied franchises,” said Perry Cooper, Vice President of NHL Direct. “In addition to healthy demand from local fans celebrating the Red Wings’ championship, the NHL’s digital, direct-to-consumer platform enabled us to connect thousands of geographically displaced Red Wings fans living outside of Michigan with Stanley Cup Champion merchandise.”
The first day after the Stanley Cup Final, merchandise sales increased 108 percent from the first day of such sales in 2007. The second day of sales in 2008 increased 136 percent from the second day of sales in 2007, and the third day of sales in 2008 increased 176 percent from the third day of sales in 2007.
Total sales at Shop.NHL.com for the three day period were 282 percent more than in 2003, 310 percent more than in 2004 and 265 percent more than in 2006.
Personally, I’ve spent over $250 on Red Wings merchandise for myself and my dad (an early Father’s Day present) and I’m a broke college student. I can only imagine what people are spending if they actually have disposable income to spend. My favorite two items? The Stanley Cup locker room hat (incredibly comfortable and a sleek design) and the Stanley Cup red t-shirt with the Wings logo and SCF print patch on the front and the roster and Cup on the back. Definitely worth the money!
Have the BTJ readers been contributing to this surge in Stanley Cup championship merchandise sales? Why or why not?
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One Response to “NHL sees strong boost in SCF item sales”
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June 16th, 2008 at 5:45 pm
I picked up a couple of t-shirts at a local store (since my 2002 Champs shirts were worn out a while ago!), but my best purchase was made before Christmas.
At a local art fair, there was an artist from Oscoda who carves in fossil ivory (from mammoths and walruses - no hunting involved), and he had some beautiful hand-carved winged wheel pendants and earrings. I picked up a pendant and wore it all through the playoffs - it was my Christmas gift to myself!
Not many places other than Michigan you’d find hockey team logos at an art show.