Islanders create “minor league” promo
The NY Islanders are trying to grab some big league attention in the crowded NYC marketplace. They decided to use a “minor league” ticket promotion to attract Long Island hockey fans. While it may be early to tell if it will work in terms of sales, it certainly has grabbed the attention of the hockey blogosphere.
The Victory Plan is a four-game ticket package that could potentially turn into up to an eight-game package. If the Islanders win one of those games, fans with this package will get a free ticket to a second predetermined game.
I think it’s a solid marketing idea. The Islanders aren’t going to be one of the top NHL teams this upcoming season and attendance has been touchy over the past few seasons. Last season, the Islanders finished last in average attendance. So why not try to generate some interest and at least get more people through the door?
Admittedly, pricing for this package was not released yet so who knows if the package price is above that of what four single game tickets would normally cost.
Thanks to Greg Wyshynski for pointing out this promotion. His thoughts?
Besides, it’s a shrewd businesses move, at least when it comes to the marquee game: The Penguins were 5-3 against a better Islanders team last season. There’s a better chance Ted Nolan attends the company Christmas party than fans getting to see that Ovechkin game for free in December.
I’m all for anything that puts more fans in the seats on Long Island, although given wins may be hard to come by, these 2-for-1 offers are a bit of a gamble.
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2 Responses to “Islanders create “minor league” promo”
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August 18th, 2008 at 7:20 pm
What a great idea. I’m in. I was already going to buy tix to the Ducks game, might as well buy into this.
August 21st, 2008 at 3:01 pm
Definitely!